18 Powerful Psychological Principles that Drive Direct Marketing
by Dean Rieck
Too many direct marketing gurus profess simplistic ideas about psychology. They insist that people — perhaps the most complex biological creatures on Earth — can be understood with a checklist of motivators or pyramid of needs. I even once had a consultant stand up during one [...]
Entries Tagged as 'exclusivity'
How Powerful Psychological Principles Can Help You to Sell
May 23rd, 2009 · No Comments · Psychology
Tags:Business·buying·convenience·crowd·dean rieck·egocentric·emotions·exclusivity·logic·offer·Psychology·reciprocity·risk
