Search Engines have evolved. The search engines that crawl and index the web are daily being tweaked and improved to do their job better – to find the best stuff on the web.
Savvy website owners like to help the search engines and tweak their sites to help out. And this is what search engine optimization or optimisation is all about – helping the search engines to do their job.
We want free traffic right? We want the search engines to show our site on the first page of Google and Bing and Yahoo right?
So why do so many people screw this process up; why is SEO or at least what stands for SEO, such crap?
Nearly all of what you read in forums and even in SEO books is outdated. Want an example? Sure – there are people out there right now counting keywords to work out their “Keyword Density” and that stopped being a factor YEARS ago and I have been ranting about this foolishness for years too…
Meanwhile…
Michael Campbell has been quietly experimenting with what works.
In the age of Social Media the web is different. I coined the ugly phrase ” Search Engagement Optimisation” as the new meaning of SEO a while back and it serves to point out that we all need to be not just aware of web 20 and active in it but UNDERSTANDING IT.
That is a biggie and few, very few really get it.
Most of us get some part of this – let’s call it SEO 2.0, shall we? Yes SEO is first about creating great content that BELONGS on the first page of the search engines and it is about having a site that is optimised but it is also about “optimising” the network of sites linking to you.
Not a spammy linkbuilding program, so easily discounted by the search engines but a truly optimised web 20 network.
Campbell first started using mini nets years ago before virtually all the present SEOs were online and today he published an up to date and incredibly free summary of “New SEO” or SEO Web 2.0 and please don’t discount this and think it’s about techie stuff or only for lonely freaks on FaceBook.
This is a game changer. Read this several times, I have, and then go beat the competition
With witty understatement Campbell calls this new system for getting the best performance out of your Internet promotions, “Jiggling the Web“.
I need to read more and do more before I can share more – so my advice right now is to get the information from Campbell, do him the courtesy of a social media “Thanks” and digest carefully and fully the process. Because you WILL be left behind if your competitors are using this free information and SEO 2.0 process and you are not
At the end of Jiggling the Web Michael Campbell says, “It puts the fun into SEO again”, so go have some fun, and please comment below too and feel free to use the Social Media Buttons to share this post,
Thanks and Happy Jiggling
Alex and Kathy
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