List building is, as Kathy Baker pointed out, a rather geeky word. Behind this strange technical Geeky phrase however lies the central concern of all business whether online or offline.
After all business is about providing goods and services to customers at a price that the customer can afford and making a good profit while doing so.
And it is well known that it is easier to sell to a customer again than to find another customer to sell to. That’s why Amazon tells you that customers who bought that book also bought… OK? and that’e the why and wherefore of, “Would you like fried with that?”
That means that it makes a lot of sense to have a list of your customers and to target your marketing to them rather than scattering your efforts right through an entire population.
Supposing that a Hair Salon sees a dip in it’s bookings. The prospect of empty chairs is chilling for the owner but what can they do about it? If the owner had collected contact details from their customers then a quick email to them offering cut price hairdressing as a Special “Thank you” for “our loyal 
customers” will get the phones ringing and the salon fully booked with a minimum of effort and at no cost. The prospect of a half empty salon avoided simply because they had built a list of customers and used it appropriately.
Without a list that is not possible.
You might now wonder if having a list is so good then is having a big list even better?
Having a bigger list MAY NOT be better because it is the response of the customers on the list that matters and the way the list was built.
If you have built a good relationship with your customers then encouraging them to join a list and offering special deals only to members of the list will build a large loyal group -almost a club. The bigger such a list is the better.
But buying a list of names, even a very big list and contact details from a list broker will not get you anything like the response shown in the hair salon. And may get you a whole storm of complaints and accusations even if you followed the exact letter of the law!
So list building may well be “Geeky” word and a technical word but at the heart of list building you have relationship building which is not “Geeky” at all.
In the long run a smallish list of people with whom you have a good relationship will earn you a bigger monthly income than a big list that gets email fatigue from so much promotional activity that they hardly open their emails.
Building the business for the long term and building it properly is what we teach here at Expert List Building
Because list building is for Geeks and Hairdressers and all the rest of us too!
You can get more info about this great Home Study Course on list building at this link for the sales page
list building lessons
Resources: http://expertlistbuilding.com
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