The ABC of Internet business begins with autoresponders. Who would think that a piece of software would be so important? But an autoresponder chugging away keeping your subscribers up to date with offers, news and views is the indispensable tool for internet business.
You can function without a website – not a good idea, and even without a blog – also not a good idea. And if your computer broke down you could login to your autoresponder account at a cafe and broadcast to your subscribers – keeping up the relationship you have with them.
Yes it is true that “the money is in the list” and that the autoresponder is the tool for contacting your list, making it the most important part of your business equipment.
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